Cathay opens experiential retail space in Cityplaza shopping mall

Customers can scan products through QR code and use flexible modes of payment.

To introduce an elevated shopping experience, Cathay opened its "online to offline to offline" retail space at Cityplaza shopping mall.

Located at the second floor, Cathay's retail space will offer branded merchandise from special edition co-branded Cathay x Start From Zero upcycled gallery container to Christmas-themed products.

What makes the shop interesting is it offers a new way of retail by using the online app, choosing alternative modes of payments and delivery, and earn promos for their next trip.

Here are four simple steps to shop in Cathay's new store:

First, scan product QR codes using the Product Scanner on the Shopping page of the Cathay app to learn more about items in the store. Second, add items to their online shopping cart. Third, choose how they wish to pay, using Asia Miles, cash or a combination of both with Miles Plus Cash. Fourth, select their preferred delivery option, home delivery or pick up at the store.

Aside from this, Cathay members can earn up to one mile for every $4 spent on buying at the shop, with an additional one mile for every $2 spent when using the Standard Chartered Cathay Mastercard.