Cathay Pacific launches premium travel master brand globally

It said that Cathay Pacific will remain the brand of the airline.

Cathay Pacific rolled out its new premium travel lifestyle brand “Cathay” globally that will provide new travel lifestyle offerings in holidays, shopping, dining, wellness and payment.

In a statement, the company said “Cathay” will be its master brand whilst “Cathay Pacific” will still be the airline’s brand.

"This month of September marks 77 years since the Cathay story first began with a single Douglas DC-3 aircraft nicknamed 'Betsy' and a drive to connect the world and its people,” Cathay Pacific CEO Ronald Lam said. 

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“As the habits and needs of our customers have changed over the years, so too have we. Our evolution into Cathay marks an exciting new chapter in our history, and reflects our renewed focus on the customer and our determination to fulfil our vision of becoming one of the world's greatest service brands,” he added.

As part of the launch, Cathay also released its first global campaign in three years, “Feels Good to Move,” which aims to celebrate the people’s desire to move.