Raising personal hygiene awareness through antibacterial mobile accessories

CGA (H.K.)’s antibacterial cables have been recognised as the Designed in Hong Kong Award - Electrical category winner.

The COVID-19 pandemic has led consumers to be more conscious of their safety and health, and aware of personal hygiene practices. CGA (H.K) has utilised this newfound quality in consumers and molded their products to fit such standard.

With its goal of launching products that benefit people worldwide, CGA, through its brand DIREACH, has launched DIREACH Superlative Anti-Bacterial Type-A to Lightning Cable and DIREACH Superlative Anti-Bacterial Type-A to Type-C Cable in 2021.

The products eliminate the surface bacteria by using silver ion materials to prevent users from getting infection during the pandemic. Its technology is to be used in all kinds of cables infused with silver ion materials to prevent surface bacteria for daily use. The quality of the anti-bacterial cables lead to great sales turnover in Hong Kong, as well as Southeast Asian countries such as Malaysia and Thailand.

CGA has received good comments from its customers on the anti-bacterial cables’ product packaging, quality, and innovation. Both the company and the products have recently won several awards, including The Best Anti-bacterial Mobile Accessories Brand. 

Such accolades, as well as the antibacterial cables’ unique and innovative properties, have brought recognition to CGA, making them win the Designed in Hong Kong Award 2021 – Electrical category.

The major awards programme aims to recognise products manufactured and designed in Hong Kong on their branding, unique selling points, product effectiveness, and customer satisfaction.