Sun Life wins HKB Technology Excellence Awards for MPF mobile apps

This achievement highlights the company’s commitment to enhance user experience, drive efficiency, and adapt to changing needs.

Sun Life, the third largest MPF provider in Hong Kong, was named the winner of the App - Financial Services category of the renowned HKB Technology Excellence Awards 2024. The company has transformed the mandatory provident fund (MPF) landscape through its innovative mobile applications that provides cutting-edge solutions and enhances user experience.

Amongst the apps that the company developed is its “Sun Life MPF” member mobile app — a revolutionary tool that simplifies MPF management for members. It features an intuitive interface for modifying investment mandates and switching funds quickly, enabling members to adapt their portfolios to market conditions and personal financial goals.

The app also offers efficient access to e-statements, allowing users to view and download their electronic statements from the past 24 months. This feature supports Sun Life’s sustainability efforts by reducing paper usage.

At the same time, the member app’s features for updating contact information and handling instruction cancellations before the cutoff time ensure that users remain connected and in control of their accounts.

The company currently receives around 3,000 to 8,000 fund switching investment mandate change requests every month, with over 97% of these submissions made online. The shift to digital submissions has enhanced operational efficiency and reduced processing times, leading to higher client satisfaction and increased trust in the brand’s services.

Another app innovation that Sun Life has developed is its MPF agent app, which enables agents and clients to complete applications collaboratively regardless of their physical locations. This capability is powered by the app’s pioneering co-browsing solution, which has proven to be highly effective in maintaining business continuity during challenging times.

Future enhancements to the Sun Life MPF agent app will include a QR code system to allow multiple clients to initiate applications simultaneously (one-to-many applications) during seminars, as well as Optical Character Recognition technology to streamline the application process by converting text from ID cards into machine-readable format.
 
The “Sun Life MPF” member mobile app and agent app are exemplary in their innovation, effectiveness, and adaptability. These tools have set new benchmarks in the MPF industry, enhancing user experience and operational efficiency.

“As we continue to evolve these platforms, they will remain at the forefront of technological advancement, driving excellence in MPF management,” Nigel Ng, Head of Information Technology, Wealth & Pensions at Sun Life Hong Kong Limited said.

The HKB Technology Excellence Awards celebrates innovation and excellence in Hong Kong's dynamic tech landscape, highlighting companies that lead the way in technological disruptions within their industries.

The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez at julie@charltonmediamail.com