Swiss-Belhotel International's MĀUA brand honoured at HKB National Business Awards 2023 for sustainable luxury

The MĀUA brand originates from New Zealand’s Maori culture.

New Zealand’s Maori culture is well known for developing harmonious relationships as well as environmental understanding and appreciation, which sit at the core of the Swiss-Belhotel International's brand MĀUA.

The brand aims to create luxury destinations that prioritise sustainability and eco-friendly practices.

Any property under this brand must reflect the culture of MĀUA and create a meaningful manuhiri (guest) experience of togetherness and peace in an awe-inspiring natural environment.

Swiss-Belhotel International's commitment to sustainability and innovation has received prestigious recognition at the HKB National Business Awards 2023 in the Hospitality & Leisure category, with MĀUA Nusa Penida Resort serving as a shining example under the MĀUA brand. Located on the picturesque island of Nusa Penida, MĀUA Nusa Penida Resort offers a unique blend of luxury and eco-consciousness and translates the brand’s culture into a unique guest experience.

The brand MĀUA carries the message and branding sculptured on an andesite rock carving located at the entrance of the Faull Family farm in Taranaki, New Zealand—the family behind Swiss-Belhotel International.

MĀUA creates a healthy, peaceful, and serene environment where the manuhiri (guest) can experience life and rejuvenation whilst being one with nature and the environment.

One of the key facets contributing to MĀUA’s victory is the establishment of an Organic Garden at its properties, providing fresh, locally sourced ingredients for its restaurants. This initiative not only promotes sustainable farming practices but also significantly reduces the carbon footprint associated with food transportation. On-site beehives add sweetness and support the ecosystem, enhancing culinary offerings.

Water conservation is paramount, with greywater recycling for non-potable uses preserving the island's natural beauty. The "Less Paper" Policy minimises paper waste by offering digital resources to guests.

Single-use plastic products were also entirely eliminated, safeguarding the location’s pristine environment. The brand’s commitment to environmental responsibility extends to the local initiative of protecting and conserving the critically endangered Bali starling, a native bird species of Indonesia. In line with its concept, MĀUA branded properties, depending on location, are advised to take measures in the rehabilitation and preservation of endangered species, ensuring a brighter future for generations to come.

MĀUA property architecture seamlessly blends modern design with original limestone terraces and lush gardens, creating a symbiotic connection between guests and nature whilst promoting sustainability.

The HKB National Business Awards 2023 not only recognised but also celebrated Swiss-Belhotel International’s trailblazing efforts in creating a brand that prioritises sustainability. The brand’s award in the Hospitality & Leisure category serves as a testament to the unwavering commitment of the MĀUA brand to environmental responsibility, proving that luxury and sustainability can seamlessly coexist.

The HKB National Business Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's exceptional contributions to the local business landscape in Singapore, please contact Julie Anne Nuñez at julie@charltonmediamail.com.