Tecsa bags major award for OneViu Retail Analytics Platform

Tecsa’s OneViu platform combines cutting-edge data science, and the latest database technology, and codifies deep and differentiated IP developed from leading numerous data-led retail transformations.

The Tecsa Group has had a busy 2023. The team have been working hard building and rolling out the new OneViu Analytics Platform in collaboration with strategic partner Dairy Farm International (DFI), one of Asia’s largest retail organisations.  This state-of-the-art Analytics Platform combines granular transactional & anonymised customer data, enabling DFI’s teams to access rich insights on demand. Whether this is analysing the performance of Wellcome supermarkets, or understanding how a specific product is resonating with customers, in a specific store on a specific day!

The OneViu Platform is central to DFI’s strategy of placing customers at the heart of their businesses and provides the tools necessary to understand what customers need, when and where with unparalleled precision.  Danni Peirce, Managing Director of Guardian for DFI commented “OneViu is leading the customer-centric transformation of the DFI business. The platform has enabled us to leverage our data to provide our customers with the right products when they need them at the best value possible”.  OneViu’s success has now been reflected in its first award, the Hong Kong Business Technology Excellence Award for 2023.  

Whilst The Tecsa Group may not be a household name, behind the scenes the team have led the creation of some of the world’s most notable and largest reward programmes, with over 500 million members in programmes Tecsa support.  Most recently the Tecsa team helped develop ‘yuu’, the award-winning multi-partner reward programme which in just 3 years has become Hong Kong’s #1 reward programme in terms of members & popularity.  Tecsa’s subject-matter expertise extends to all areas of customer strategy, with the OneViu Platform being a key capability in leveraging retailers, banks and airlines consumer purchase and behavioural data to make more informed customer-based decisions.

What sets OneViu apart? OneViu analyses billions of member transactions in real-time, allowing DFI’s category, operational marketing and supply chain teams to get answers to their most important business questions, immediately.  By combining product transactional and customer data, OneViu enables DFI to identify customers favourite brands and new & emerging products.  Understanding these trends in consumer needs enables DFI to make precise data-driven decisions to better serve customers, offer superior value and freshness, stock the right ranges and make them available consistently throughout their stores.   This is better for customers and drives efficiency for DFI enabling re-investment in better value and wider ranges.  The success of OneViu in Hong Kong means the platform is now being rolled out across Asia improving the shopping experience for millions of customers! 

Using cutting-edge data science, OneViu is designed from the bottom up to help DFI harness the power of big data.  Complex analytics which would normally take a data science team weeks or months to complete have been automated allowing faster and more accurate decision making.  Tim Duff, Tecsa’s Director of Retail Consulting commented “OneViu has been designed to make complex data accessible to anyone.  It’s been amazing to see our DFI colleagues integrate OneViu into their daily routines and even better to see smarter decisions being made based on stronger customer understanding!”.

The Tecsa OneViu Platform received the Retail Analytics award in the recently concluded Hong Kong Business Technology Excellence Awards. Now in its fourth year, the Awards recognise outstanding companies that have made exceptional contributions in the pursuit of technological innovation.  

The judging panel took into consideration three of Tecsa’s major achievements.  Firstly, Tecsa’s OneViu platform codifies superior data science and speed of decisioning, Secondly, its adoption to drive differentiated decision-making in the DFI business and finally the pace and scale of rollout to 300 users driving fundamental change.  Speed, Smarts & Ease of Use all wrapped into one great platform!

The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez at julie@charltonmediamail.com.