Peter Bakker

As Commercial Director of King Content, Peter is responsible for the full P&L of this Content Marketing bureau servicing organisation based in Singapore. He has been with King Content since its launch into Asia in 2010. Previously, Peter worked as Publisher of Travel +Leisure magazine in Sydney, Australia and was responsible for the full P&L of the magazine and its associated digital platforms. Prior to his posting in Australia he worked as the Director of Marketing and Circulation for the Financial Times in Hong Kong as well as Director of Circulation Asia/Pacific for The Economist. Before moving to the East he worked in London as Circulation Director for The Economist UK, Middle East & Africa, as well as the Director of Circulation – Europe, based in Frankfurt. Prior to these assignments he assumed management roles at Dow Jones Courrier and DHL Aviation both in Brussels, Belgium.