3,610 hotel rooms to join Beijing market by end-2014

They're rooms from international branded hotels.

In Q1 2014, approximately 1,208 rooms were added to Beijingg's hotel market, with approximately 3,610 hotel rooms of international branded hotels planned to be added to the market by the end of 2014.

According to a research report from JLL, the second half of 2014 might see more international hotel openings with more than 2,200 rooms such as the Mandarin Oriental Beijing, W Beijing, Kempinski Beijing and Rosewood Beijing.

Meanwhile, for the city's outlook with regard to the hotel market, it has been noted that MICE demand in Beijing is set to remain strong in view of the pipeline of events in 2014, especially the peak season in the 2nd half year.

JLL noted that it sees China is more and more active in promoting themselves in all aspects and most of them happen in Beijing.

The industrial conferences and forums are expected to bring demand to the hotels as well as create demand in the future, the report said.

Here's more from JLL:

Tourism. International arrivals to Beijing experienced a y-o-y decline of 5.9% to 2.36 million by July 2014. Concerns of air pollution in Beijing and the appreciation of the Chinese Yuan which potentially

increases the travelling cost in Beijing for leisure visitors are the two main reasons contributing to the decline in international visitor arrivals.

Demand. Corporate demand to Beijing is anticipated to show gradual growth as the economy recovery continues as well as new business opportunities which rise as the reform deepens.

Improving relationships between Taiwan and Mainland China have also resulted in more visitor traffic between both sides.

In Beijing the ancient rubs shoulders with the modern. As one of the six ancient cities in Mainland China, it has been the heart and soul of politics and society throughout its long history and consequently there

is an unparalleled wealth of discovery to delight and intrigue travellers as they explore the city’s ancient past and exciting modern development.

The growth of the city’s hotel industry didn’t stop after the closing of the 2008 Olympic Games.

Nor did ambitious infrastructure improvements: by 2015 the city will have opened 14 new subway lines and last year city authorities announced 126 new projects that will see the further upgrading of this booming urban landscape.