Mezzofy secures $2M investment for digital coupon innovation

The funding round was led by Isola Capital’s IPVF VII.

Digital coupon platform Mezzofy has successfully concluded its pre-series A funding round, securing $2m in investment.

The funding round was led by Isola Capital’s IPVF VII, with participation from Ooosh Tech Lab and co-investment capital from the Hong Kong government-backed ITVF.

Mezzofy's cloud-based infrastructure enables businesses to issue, distribute, and process digital coupons seamlessly, whether online, in-app, or in-person. The funding injection will fuel the company's global expansion plans and further enhance its product offerings to meet the demands of the evolving digital landscape, including preparations for the web3 future.

The global digital coupon market is witnessing exponential growth, with projections indicating a compound annual growth rate of 18.6% from 2021 to 2031, surpassing $29.7b by 2031. Asia-Pacific emerges as a key market in this growth trajectory.

“Some consumers face a pain point when using digital coupons is that once they receive it via an app, it has to be stored in their own device, they cannot pass it to their friends and families, unlike a physical coupon, hindering them to actually use it,” said Dicky Ying, co-founder and CEO of Mezzofy.

“We have long identified the issue thus we have set the digital coupons as transferable by default in our solution; consumers can easily share it, just as sending a message to their friends,” he added.