How to attract your targeted customers?

Do you ever wonder why some business owners are so successful, while others are just scraping by, trying to make some money for a living and working very long hours?

When I first quit my job from the position of Finance Director in a local telecom company, I have made up my mind to start my own jewelry business, now extend to include wedding planning too, in pursuit of my dream.

It’s never easy, from stationery design to printing, mission statement drafting to strategies setting. You will need to be very hands-on on everything. Yet, it is not guaranteed you will succeed.

After a few years time with various mentors to guide me through the entrepreneur journey, and many researches done during my MBA studies, here’s the secret, which might take you to a different level.

The secret is actually a COMBINATION of various elements. It’s not about taking particular tips and applies at different points of time then expects the result to turn in. It’s really like having a recipe of various ingredients then makes an incredible dish by using certain techniques in the right order.

I hope we will learn how these 10 tips secrets work that may change your business and your life for the better forever.

1. Think big! Have a mindset for business. (It's not just for fun, but you really want to get a good earnings for a better life!)

2. Identify a very special target audience – You won’t like to serve those customers, whom you don’t have interest to deal with, do you?

3. Differentiate yourself from the competitors. Tell the customer what makes you different and why you will able to match their needs.

4. Focus on your mission and vision. Don’t change it too often that you will ultimately lose your focus.

5. Leverage the resources between different business partners – Everyone has their own professional interest. Never think you can do “all” things. (Think of win-win so they are winning to help)

6. Talk the way your customers talk. Make them feel comfortable during your communication.

7. Strengthen your own network and build the connections – The world is ever changing so you will never know when you will need help from any particular person/company.

8. Build the relationship - Don’t just be a card-collector.

Understand that the successful business owners are just another ordinary person, so they are no any better than what you do. They might be just good at applying their strengths and working out the above secrets at the right time, that’s all.

Well, we all just step into the 2nd quarter of 2012, so it's not too late to review what you are doing now and how to make the business better! Let’s get started and move our business toward true success and freedom!