Quintessentially Asia magazine to be launched on September 28

It will be available in Hong Kong, Singapore and on the Chinese Mainland.

According to a release, the much-anticipated first edition of Quintessentially Asia, the regional version of Quintessentially Magazine, will be unveiled on 28th September 2011 in Hong Kong, Singapore and on the Chinese Mainland.

Top-tier sponsors including Bentley, Perrier Jouet and Royal Salute will greet a glittering array of Quintessentially members, guests and VIPs at the magazine’s Hong Kong launch party, to be held at Entourage in Central. Invitees will also experience a preview of the top-flight luxury and lifestyle brands that have been chosen as nominees for the inaugural Quintessentially Awards Asia Pacific scheduled for 1st November 2011.

“As the profile of Asia grows, this is an amazing chance for our discerning Members to connect with the brands they love the most,” says Emma Sherrard Matthew, Chief Executive Officer of Quintessentially. “The launch of the magazine, followed by the luxury lifestyle awards in November, will show the world the best our region has to offer.”

The new magazine, which is published in English and Simplified Chinese editions with a combined print run of 20,000, includes exclusive content on insider topics that are central to Asian interests as well as major international happenings. In addition, there will be insider tips on the best luxury fashion, gifts and travel.

The magazine is published by deluxewords, an international publishing and consultancy company based in Hong Kong founded by Daniel Jeffreys. A highly qualified journalist, he has held senior positions at the BBC, London Daily Mail, South China Morning Post and Hong Kong Tatler. He is the author of five published books.

“We know our readers love the fine wines of Bordeaux, the best luxury cars, collecting diamonds and staying in the finest hotels,” says Jeffreys. “Our content reflects their passions and is based on the kind of unique insider access that is the essence of the Quintessentially brand.”

Quintessentially Asia will be published quarterly and the next edition will be published in December 2011.

The Quintessentially Asia launch party will be produced by Quintessentially Events, while raffle tickets will be sold with proceeds benefitting Quintessentially Foundation, the philanthropic division of Quintessentially Group.