Media & Marketing
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
Hong Kong TV rebounds to $183.6m profit after 2019 loss
The company posted a net loss of $289.9m in 2019 but bounced back during the pandemic.
Shootsta launches AI-powered branded video application
It will help sales professionals close deals faster.
Media firm Asiaray suffers another financial loss
Despite money currently heading in the wrong direction, the Group believes it can seize opportunities during the crisis.
Advertising budget cut expected amidst varying recovery in industries
Around 44% expect the decrease amidst likelihood of budget cuts in numerous sectors.
Navigating the New Normal of the Event Industry in Hong Kong
The COVID-19 pandemic has unleashed changes to our daily lives to an unprecedented scale in just a few months. In Hong Kong, trade shows, conferences...
What makes a successful mobile ad campaign?
A 30-second ad gets 12% less in revenue compared to a 15-second ad.
HKB Listed Companies Awards is now open for nominations
Deadline of entries for the 2020 edition is on 17 April, Friday.
The search is on for HKB International Business Awards 2020
Deadline for nominations is on 17 April 2020, Friday.
The search is on for China's leading technology innovators
Deadline for nominations is on 27 March 2020.
(Not) in your face: OneOneDay makes ads less intrusive
The advertising startup allows their users to earn cash rewards when watching ads on their platform.
Must Garment wins apparel category at HKB Designed in Hong Kong Awards
The company designs sustainable jeans manufactured from recycled plastic bottles.
Carezza wins in the furniture and fixture category at HKB National Business Awards
The company launched B2B branding revamp inspired by the Swiss design movement of the 1950s.
UOB receives banking award at HKB IBA 2019 for its enterprising art programme
UOB Art Academy makes the community thrive through art whilst driving business sustainability.
ASSA ABLOY activates augmented smart shop, unlocks retail category award
The access solutions provider engaged shoppers with an activation campaign using AR.
Siemens wins Business Services Award at IBA 2019 with MindSphere
The German giant’s open cloud-based IoT operating system helps lay the foundation for Hong Kong’s smart city evolution.
Hong Kong Aircraft Engineering Company Limited wins National Business Award for transportation
Hong Kong Aircraft Engineering Company Limited (HAECO) launched a tracking solution for the company’s ground service equipment (GSE) at Hong Kong...
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