Media & Marketing

How to bring big data into business decisions

A recent article by Forbes.com says, “…an incremental 241% ROI can be generated by applying data to business decision. 91% of CMOs believe that...

Capturing the market opportunities of Hong Kong’s aging population

Recently, our aging population has been a hot topic in Hong Kong. This issue is of course wider than just our city – in Japan, mainland China and...

Creating an efficient SEO-friendly content development in Hong Kong

Hong Kong is a multicultural city with three major languages: Cantonese, English and Mandarin. As a direct consequence, most websites, blogs, Social...

Sponsorship Activation: A new game played by the same rules

As a world-class city, Hong Kong plays host to an impressive number of sports and entertainment events. These are almost always sponsored by high...

Warning out on bogus emails

Police already tapped to investigate.

The role of content marketing in studying your clients' buying decisions

Fundamental shifts in technology, business and society have no doubt changed the way we make buying decisions. Social networking sites in particular...

Alert issued against bogus website

Public warned against the address www.hk.honglb.com.

Spink Chairman and CEO Olivier D. Stocker relocates to Hong Kong

According to a release, Spink & Son, the world’s leading collectables auction house, announced a major development in its expansion in Hong Kong and...

4 ways on how to make your event eco-friendly

Traditionally, the events and exhibitions industry in Hong Kong has been more focused on being business-friendly than being eco-friendly. However, in...

The most undervalued tool in Hong Kong’s marketing scene

‘Big data’ is all the craze at the moment where multinational corporations are cleverly making use of the data they have collected about consumers to...

Chinese mutual funds interested in Hong Kong property

Have over US$14 billion for overseas real estate investment.

How to gain customer loyalty and make it your business' advantage

Customer loyalty is a hugely important topic for Hong Kong businesses, yet it is often overshadowed by other, more high profile issues. But think...

Four ways Hong Kong firms can optimize their websites

Getting ahead in Hong Kong business used to be about who you knew.