Taobao opens official Hong Kong website

It’s located at www.hk.taobao.com.

Taobao Marketplace, China’s top online shopping website, said the Hong Kong website is customized for a Hong Kong audience in many ways. Hong Kong has 1.4 million registered Taobao users.

Taobao Hong Kong features products that Hong Kong users are most likely to buy and also offers a guide to educate users on payments. The design of the site is also much cleaner and neater compared to the China version of Taobao.

Taobao is also growing in Taiwan, Malaysia, and Singapore. In 2012, there were 600,000 users in Taiwan, 210,000 in Malaysia and 280,000 in Singapore.

In Malaysia, Taobao is experiencing 78% growth in monthly paying unique visitors and also 97% growth in daily pageviews. Countries outside of mainland China that Taobao is targeting have a significant Chinese-speaking population.

As of June 2012, Taobao had over 800 million product listings and 500 million registered users worldwide.

Taobao Marketplace was founded by Alibaba Group in May 10, 2003. It facilitates consumer-to-consumer retail by providing a platform for small businesses and individual entrepreneurs to open online retail stores that mainly cater to consumers in mainland China, Hong Kong, Macau and Taiwan.