New BlackBerry App World available in Hong Kong

BlackBerry App World continues to grow with catalog of applications that further enhance the BlackBerry experience.

Research In Motion (RIM) on Tuesday announced updates to BlackBerry App World™ in Asia. BlackBerry App World is the official application store for BlackBerry® smartphones* and provides customers with an intuitive, integrated service for discovering, downloading, recommending and managing mobile applications for personal or business use. New features in BlackBerry App World, which is available for download starting Tuesday, include a credit card payment option, enhanced discovery and search capabilities, and a new user identification system called BlackBerry® ID. In addition to the broad selection of free mobile applications available in BlackBerry App World, customers can also now purchase a variety of additional mobile application starting from US 99 cents, according to an RIM report.

Credit Card Payment Option
With the new BlackBerry App World, customers will be able to purchase applications using major credit cards, including Visa and MasterCard.

Easier Application Discovery
BlackBerry App World adds new tabbed sections for various lists of applications. Users can horizontally swipe or scroll to quickly view the Top 25 Free Apps, Top 25 Paid Apps and Top 25 Themes, as well as lists of the Newest Apps and Recently Updated Apps.

QR barcode scanning is also supported, allowing users to scan a QR code associated with an application from anywhere – the web, print ads, brochures, etc. BlackBerry App World will quickly find the related application and automatically open the application's information and download page.

BlackBerry ID
BlackBerry ID provides customers with a device-independent user identification (ID) used with BlackBerry App World. It enables credit card payments and allows customers to seamlessly transfer their personal library of free and purchased apps when they switch to a new BlackBerry smartphone.

“BlackBerry App World continues to grow with a rich catalog of personal and business oriented applications that further enhance the BlackBerry smartphone experience,” said Alan Brenner, Senior Vice President, BlackBerry Platform at Research In Motion. “The new features in BlackBerry App World make it even easier for customers to find, purchase and maintain applications for their BlackBerry smartphone.”